Whole Foods Parking Lot



David Wittman is an award winning musician, composer, and creative director from Berkeley, California. He began playing drums and DJing at the age of 10, and moved to Los Angeles in 1992 to attend UCLA earning a degree in economics and musicology.

In 1999 he joined Santa Monica based Elias Arts where his scores earned top honors in advertising including a Cannes Lion, Clio, AICP, and First Boards Award for excellence in original music. He has been featured in Shoot, Creativity, Boards, and Entertainment Weekly magazines, as well as the New York Times, Wall Street Journal, and Hollywood Reporter.  In 2014 he left Elias arts to open Travis & Maude with longtime friend and executive producer Kala Sherman and has since re-branded and expanded to form bi-coastal New Math in 2017 with Sherman and industry mainstay Ray Loewy of tonefarmer lore.

In 2006 he contributed to the original score for director Dito Montiel’s debut “A Guide to Recognizing Your Saints” (Robert Downey Jr., Shia Laboeuf) after the critical success of the film followed scores for “Fighting” (Channing Tatum 2009) “The Son of No One” (Al Pacino, 2011) "Boulevard" (Robin Williams, 2014) and "The Clapper" (Ed Helms, 2017) among various other features and documentaries.

His YouTube video “Whole Foods Parking Lot” went viral in 2011 reaching over 6 million earned views to date.  Together with other efforts from his creative collective Fog and Smog including “Yoga Girl” and “Mixologist” he continued to draw attention and turn heads in the digital world.  He was named to the Hollywood Reporter’s “digital power 50″ in 2012 and has been featured on The Today Show, Bloomberg TV and NBC News.  Wittman was tapped to write and perform in a national Hyundai ad campaign in 2012 as well as receiving honors at the Webby Awards that same year.  He has created and directed digital content for British Airways, Scripps Network, Snoop Dogg’s Cashmere Entertainment, ON24, and a host of other brands and organizations.

David is married with a daughter and lives in Berkeley, CA with studios in San Francisco, Los Angeles and New York.